PROCESS

LISTEN & ASK QUESTIONS: Finding out the initial needs

COLLECT INFORMATION: List important findings 

GIVE IDEAS DIRECTION: Reiterate the findings with a coherent direction

RESEARCH: Investigate ideas, learn about the subject and look at parallel solutions

TALK: Have a conversation with experts and users

END GOALS: How do you get the user to the end goal

INSIGHT: Deep understand of pervious steps, what will set this design apart

SHAPING IDEAS: Narrowed down to the strongest idea

BUILD: Create prototypes and assets 

QUESTION & ANSWERS: Does the build do what it should

FEEDBACK: How can this be made better

ADJUSTING: Pivot to the findings of the feedback 

DETAILS: Add the elements like mirco interactions that will set the design apart